John Cho Moore grew tired of the limitations of the industrial design process and is now trying to capture the essence of design with his beautifully handmade bamboo and canvas bags.
Follow John through his unique manufacturing process that challenges convention thinking about product design and the creative process.
“using the material for what it wants to do rather than focusing the material on what you want it to do.”
bamboo is not my favorite but it’s strong, sustainable, and smartly used here.
(Source: vimeo.com)
